The Ginger Pig
Denver, CO
The Ginger Pig isn’t just another restaurant—it’s a testament to the power of innovative branding paired with exceptional culinary talent. Beginning its journey as a humble food truck, The Ginger Pig has evolved into an award-winning dining destination recognized with two Michelin Bib Gourmand awards and celebrated on national platforms like Beat Bobby Flay and Chopped. This case study details how a simple idea transformed into a full-scale brand that resonates with diners and industry experts alike.
THE WORK
+ Comprehensive Branding Package
+ Food Truck Wrap Design
+ Website Design x 3
+ Business Cards
+ Stickers
+ T-Shirts + Hats
+ Commercial Photography
+ Videography
+ Social Media
The Challenge
At its inception, The Ginger Pig was defined by its single-minded passion for great food and a compelling backstory. However, with only a name and a vision, the brand needed a strong identity that could attract and inspire potential customers. The objectives were clear:
Build a recognizable brand: Capture the essence of Colorado’s vibrant culture while embodying the spirited character of its namesake.
Develop a cohesive visual identity: Create a look and feel that communicated both the warmth of home-cooked meals and the excitement of an on-the-go food truck.
Support a growth strategy: Design marketing materials and an online presence that would pave the way for expansion from a mobile operation to a brick-and-mortar restaurant with a second location.
The Solution
Working closely with Natascha, the visionary behind The Ginger Pig, the project evolved into a multi-phase brand development initiative. Here’s how we brought the vision to life:
Comprehensive Branding & Logo Design
Color + Concept
By incorporating Colorado’s state colors alongside elements inspired by Natascha’s friend’s pig, Ginger, we created a logo that exuded authenticity and a sense of fresh beginnings. The design should also evoke the calm and joy experienced while cooking, setting the stage for a unique customer experience that needed to be rolled into an Asian Street-Style Food Truck.
It Started with a Dynamic Truck Wrap
Leveraging Colorado’s energetic palette, the food truck’s wrap design was crafted to stand out on the streets while communicating the brand’s ethos. This design not only attracted curious onlookers but also established a visual connection to the brand’s larger story.
That Turned into a Restaurant and a Second Location
WEBSITE DESIGN
The website is in its third iteration, following the business as it evolved from a food truck to a food stall at Rosetta Hall and finally to a standalone brick-and-mortar sitdown restaurant with a second location that harkens back to the food truck as a simple takeaway window in the University Hill area of Boulder. A user-friendly and visually engaging website was built to serve as the brand’s digital hub. It communicates The Ginger Pig’s journey, menu, and values while integrating seamless navigation and modern aesthetics.
COMMERCIAL VIDEOGRAPHY & PHOTOGRAPHY
High-quality images and video content capture the essence of the dining experience—from the artistry of the food to the inviting ambiance of the restaurant. This media-rich approach helps convey the story in a way that resonates emotionally with audiences.
Printed Branding
Business cards, stickers, apparel (including hats, t-shirts, and embroidered aprons), and even tattoos were developed to extend the brand’s reach. Each piece was designed to create a memorable touchpoint with customers.
Business Card Evolution 2015 + Today
2015 Hats, Shirts, Embroidered Apron, Stickers, and Tattoos
The Impact
The transformative branding strategy has not only helped The Ginger Pig stand out in a competitive market but has also supported its expansion from a single food truck to a thriving restaurant with a second location. Natascha’s dedication to quality and innovation, combined with a thoughtfully executed brand identity, has proven that with the right concept and strategic marketing, a business can truly flourish.
