The Ginger Pig

case study

Oct 3

Written By Clytie

Denver, CO

The Ginger Pig is an award-winning restaurant that includes two Michelin Bib Gourmand awards and a great story where Natascha has continued to gain recognition in the industry, appearing on Beat Bobby Flay and Chopped. This was a cradle-to-success project that started with a food truck, and I'm proud to have been chosen to bring it to life. We started with just a name and worked as a team to develop the brand and a marketing strategy that helped turn it into what it is today.

The Ginger Pig is a fantastic example of how branding backed with a great product can lead to success. We put a lot of effort into building a brand that would bring guests to the truck, and she delivered excellent food. Natascha understood how important it is to have a great concept and a marketing plan in place because people do judge a book by its cover. Congratulations to Natascha, her hard work has certainly paid off.

THE WORK

+ Comprehensive Branding Package
+ Food Truck Wrap Design
+ Website Design
+ Business Cards
+ Stickers
+ T-Shirts + Hats
+ Commercial Photography
+ Videography
+ Social Media

Branding Goals

Colors + Logo

Represent their home state of Colorado.
Represent Ginger, the Pig.
Represent a new beginning.
Represent the peace felt while cooking.

Rolled into...
An Asian Street Style Food Truck

IT ALL STARTED WITH A TRUCK WRAP.

Using Colorado's state colors, we created a fun design that adhered to their branding goals while focusing on the zen-like state that cooking brings the owner and adds that wow factor to draw people in to try their food.