The Ginger Pig
Denver, CO
The Ginger Pig is an award-winning food truck and a great story where Natascha has continued to gain recognition in the industry appearing on Beat Bobby Flay and Chopped. This was a cradle-to-success project, and I'm proud to have been chosen to bring it to life. We started with just a name and worked as a team to develop the brand and a marketing strategy that helped turn it into what it is today.
The Ginger Pig is a fantastic example of how branding and a great product can lead to success. We put a lot of effort into building a brand that would bring guests to the truck, and she delivered excellent food. Natascha understood how important it is to have a great concept and a marketing plan in place because people do judge a book by its cover. Congratulations to Natascha for winning Westword Magazine's 2018 Best of Denver award for Best Food Truck/Cart, and opening her first brick-and-mortar restaurant.
THE WORK
+ Comprehensive Branding Package
+ Food Truck Wrap Design
+ Business Cards
+ Stickers
+ T-Shirts
+ Commercial Photography
Branding Goals
Colors + Logo
Represent their home state of Colorado.
Represent Ginger, the Pig.
Represent a new beginning.
Represent the peace felt while cooking.
Rolled into...
An Asian Street Style Food Truck
IT'S A WRAP, A FOOD TRUCK WRAP.
Using Colorado's state colors, we created a fun design that adhered to their branding goals while focusing on the zen-like state that cooking brings the owner and adds that wow factor to draw people in to try their food.
Printed Branding
Hats, Shirts, Embroidered Apron, Stickers, and Tattoos
