Branding

“BRANDING IS THE ART OF BECOMING KNOWABLE, LIKABLE, AND TRUSTABLE.”
— JOHN JANTSCH

It’s a journey…

Let’s work together to define what makes your brand unique. Through a collaborative process, we’ll clarify your goals and bring your vision to life, whether you're starting fresh or reimagining an existing brand. By exploring your story, we’ll create a brand identity that feels authentic and connects with both new and loyal customers. Below are the branding services I offer to help you make a lasting impact.

Use the “+” to read more.

    • Logo Design

    • Typography (balanced font combinations)

    • Unique Color Palette

    • Graphical Assets (icons, patterns, + textures)

    • Photography and/or Stock Imagery

    • Brand Style Guide

    You can scroll down to view a case study, pick a different one from my portfolio page, or visit my graphic design page to learn more and see examples of my work.

  • Bring your vision to life with custom website designs on Squarespace or Wix. I create visually stunning, user-friendly sites designed with scalability in mind—so as your business grows, your website can grow with it. Whether you need a sleek professional site or a dynamic eCommerce platform, I’ll ensure your website reflects your brand and supports your future goals.

    Take a look at my web design page for more information.

  • Create a lasting impression with tailored branding services that bring your business to life. I help businesses tell their unique story with a cohesive, professional look that resonates with their target audience.

  • We live in a digital world but some things still need to get out there the old-fashioned way and I can help with all the printed stuff too! Business cards, EDDM direct USPS mailings, letterhead, envelopes, yard signs, magnets for the fridge or vehicle, vehicle wraps, rack cards, stickers, menu templates, brochures, hats, shirts, temporary tattoos, or just about anything you would need for your business.

    View my graphic design page to see more examples of my work.

  • Imagery engages; it is why people love Instagram. I can help provide professional quality photography for your website or curate imagery from different sources I have access to across the web that helps you engage interest with your brand.

    I can provide product photography, professional headshots, and photojournalistic lifestyle visuals for your website or help build a library of imagery for your social media outlets and blog posts.

  • Engage your audience with professionally crafted newsletters that reflect your brand’s unique voice. I help businesses create custom newsletters that not only inform but also inspire action—whether you're sharing updates, promoting products, or fostering deeper connections with your customers. Let’s work together to keep your audience engaged and connected.

Strong Branding, Stronger ROI

Start or grow your business here.

Custom Branding Solutions for Your Business

Branding is more than a logo—it’s the foundation of trust, recognition, and long-term customer loyalty. A strong brand doesn’t deliver instant ROI, but it elevates perceived value and drives sales over time. When executed strategically, branding becomes a powerful investment that fuels business growth and keeps customers coming back.

Every business has its own story, and I create branding packages tailored to your unique needs. Whether you’re launching something new or refining an existing brand, we’ll work together to craft an identity that sets you apart.

Contact me to discuss your vision and get a personalized quote today!

Case Study

Take a look at the Ginger Pig to see how a strong brand identity—logo, website, and marketing—can bring a vision to life.

Learn More

Additional À La Carte
Branding Services

 

  • Brand Style Guide

  • Vehicle Wraps

  • Food Truck/Trailer Wraps

  • Business Cards

  • Letterhead Design

  • Signage

  • T-shirt Designs

  • Uniform Embroidery Design

  • eNewsletter Design

  • Building Signs or Awnings

  • Promotional Gifts

  • Social Media Artwork

  • Brochure Design

  • Flyer Design

  • Marketing Postcard Design

  • A-frame Sidewalk Sign

  • Wayfinding Signs

  • Sticker Design

  • Yard Sign Design

  • Banner Design

  • Flag Design

  • Car Magnets

  • Window Decals

  • Car Door Decals

  • Bumper Stickers

 

Client Testimonials

Featured
eCommerce Website + Brand Update

I'm happy to say that working with her has been a great experience. I found Clytie through a Squarespace search - and in looking at her sample websites, I liked both her eye for design and some of the trickier things on her sites which made them feel less generic. The main part of our project is complicated since it requires a specific kind of directory (listing over 100 businesses) for which there is no relevant Squarespace template. Clytie was able to code exactly what we wanted, resulting in a much more efficient and elegant solution than any other directory listing I've seen online. I would say that Clytie's strong suit is listening to your exact needs and then coming up with a solution that does exactly that...and nothing extra that you don't need. Clytie is a very clear communicator, and if I asked for anything that would change either the timing or the price, she made sure that we understood the implications. We've had a number of roadblocks due to the complexity of the project, and each time, Clytie found a fast and smart solution. I feel lucky that we found her to work on our project.

— Jennifer Alexander
Downtown Middletown
Chair, Board of Commissioners

Website Redesign + Brand Update

Clytie was wonderful to work with. She was responsive to our questions and truly listened to what we needed as an organization. Website development is not something that I am very familiar with. Clytie was patient and took the time to explain things in a way that made sense to us. The final product is just beautiful and we couldn't be happier. In fact, we have received positive feedback from supporters and community partners about how beautiful and user-friendly the new website is. I would highly recommend Clytie to other nonprofits looking to update their website.

— Terese Curtain
Connecting for Children & Families
Executive Director (Retired)

Business Startup + Food Truck Wrap Design

When I first reached out in mid-2019, I knew I needed help designing a professional website for my start-up food truck business, but I also needed a logo, branding, a takeout menu, uniforms, business cards, and a food truck wrap. It’s a lot. In the weeks and months of our working relationship, the services, and support I received far exceeded any expectations I had at the outset, AND above and beyond all of the technical aspects, it was Clytie’s creativity and skill I was continually, and happily, impressed with. As if those weren’t enough to confirm that it was start-up money well worth the investment, Clytie spent several hours with me in personal phone conferences and consultations, driving home time and again, I felt I had a true partner in the creative process. Without her and her top-notch skill and cooperation, I simply would not be where I am after six months in business, with people of all ages raving about my food AND the unique, bold and vibrant, original design and color of the “wrap” of my food truck, along with kudos for having such a great website. To top it all off, Clytie personally took professional photos of my operation and menu items and sent me a digital file chock full of sharp pics that I could use for any of my marketing through social media outlets. sadler studio + design ROCKS!! Thank you, Clytie!

— Chef Marc Kurnick
The MAINE Event
Owner

Website Redesign + Brand Update

As a consultant, I have had the opportunity to work with different contractors and web developers over the years, and Clytie is truly top-notch. Clytie was professional, attentive, knowledgeable, and patient. She was flexible and worked with us to make sure everything stayed on track. She was thoughtful and made sure that the final product really represented the organization and its culture. I would highly recommend Clytie to other organizations or businesses looking to update or build a website.

— Sarah DeCataldo
Connecting for Children & Families
Consultant - CEO, Charis, LLC

Business Startup, SEO + Email Marketing

As a memoir writing coach, I needed a website for my coaching platform. I reached out to Clytie for her expertise in website design because I'd seen some of her work and simply loved it! We chose the artwork and style template together. I wrote the copy, and after launching the site, Clytie showed me how to add content, videos, and images to existing pages, build out new ones and initiate marketing efforts to expand my brand. I was soon confident in my ability to create new web pages for my online creative writing challenges. As I grew in my understanding of web-based marketing campaigns and SEO platforms, Clytie was there to support me along the way. I counted on her help during every phase of the project, knowing she would be sure to create a smooth and accurate flow.

— Tina DeMarco
Memoir Muse
Owner

Project Partners

Clytie is an incredibly driven, creative, and passionate person with a truly unique vision and the focus to achieve it. She never lacks for new ideas, and she's good at focusing her energies where they'll do the most good (and delegating to others those tasks that they would be better suited to). I was truly impressed by her abilities working with her at Ampersand, and I have no doubt she'll put those same talents to good use wherever she lands next.

— Jilly Gagnon
Ampersand
Lead Writer

 
“A brand is the set of expectations, memories, stories, and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.”
— Seth Godin
 

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