Graphic Design
“Creativity is intelligence having fun.”
I'm in the business of communicating your dream.
It's my job to create an experience with visual and textual content that holds your audience's attention. I do that by problem-solving, choosing and arranging type, illustrations, and imagery that connect your consumers to you.
Some of my Clients
Client logos with Case Studies are clickable to learn more.
Current + Previous Clients
Client logos with Case Studies are clickable to learn more.
Some of my Work
Food Truck Wrap
Food Truck Wrap - Window Side Design
Trailer Wrap
Trailer Wrap - Window Side Design
Email Campaign Graphic Design
Email Campaign Graphic Design
Email Campaign Banner Design
Camp Registration Opening Email Campaign - Banner Design
Camp Registration Email Campaign - Banner Design
Summer Camp Email Campaign - Banner Design
Summer Camp Email Campaign Graphic
Business Card - Front
Business Card - Back
Email Newsletter Banner Design - INSPIRE
Email Newsletter Graphics - INSPIRE
Email Newsletter Graphics - INSPIRE
Email Newsletter Graphics - INSPIRE
Trifold Brochure - Outside Folds
Trifold Brochure - Inside Folds
Trifold Food Truck Menu - Front Side
Trifold Food Truck Menu - Inside
Business Card Design
Business Card Design
Facebook Cover Photo Design
Truck Magnet Design - Matched to truck color.
Yard Sign Design
Business Cards - tongue-in-cheek front sides printed with the business information on the back.
Included commercial photography package - yes, it was a blast.
Truck Magnet Design
Yard Sign Design
Flyer Design for Mailers - Glossy Print
Flyer Design for Mailers - Glossy Print
What drives pricing?
You probably noticed a wide range of price points out there. This range can leave you uncertain about what you should be paying for a service, yes? There are reasons for this. Hopefully, I can shed some light on why.
Click the down arrow to learn more.
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The most significant factor includes the scope of work for each project. Is it a straightforward project based on a template, or is it a custom design? Is it more textbase or one with more elements? Do you already have branding in place to guide the design, or are we starting fresh? Does the scope of work require more meetings to develop a marketing strategy? Are there different players within an organization that need to provide input? Will there be multiple revision cycles? The price range is based on the time commitment, customization, complexity, number of revisions, and how many examples the client wants to choose from. All of this contributes to the size of the scope. Therefore, the size of the scope correlates directly to the price.
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A designer’s experience level and what they bring to the table with that experience impacts the price. A more experienced designer knows the interrelationships between design, branding, printing and marketing. They have a forward-looking understanding of different use cases, industry knowledge, life experience, and a more extensive portfolio to give you confidence in their abilities. Their client testimonials will further solidify your choice.
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Opting for a template or a custom design will determine what end of the scale a design fits into. The lower end is typically template-based, meaning you pay to use a design that’s been produced for the masses, but then specifically tweaked for your brand. I’m sure you’ve come across logo designs that look familiar, or you’ve seen similar-looking posts on social media. These are templates, and the price tag fits that. So, the question you must pose next is, do you want to stand out from the competition and have confidence that your design isn’t a carbon copy? If yes, then a custom design is for you.
Design Packages
An idea of what to expect.
CUSTOM LOGO | STARTING AT $800
You have a good idea of what your business will be but you are unsure about the logo. The starting price for the logo package allows me to spend time working with you on developing a logo concept, deliver several options for you to pick from, and a round or two of revisions to make it perfect. Check out our branding + logo page to see our work and the packages available.
Average client cost falls between $800-$1500.
FOOD TRUCK OR TRAILER WRAP DESIGN | STARTING AT $2500
Food truck and trailer wrap’s done right are worth every penny. Having a unique and visually powerful wrap design is important for your branding because it will catch the eyes of customers. Food trucks are absolutely judged by their covers. See the Ginger Pig or The MAINE Event for a case study. Base price includes three designs to choose from and one round of edits.
Most wrap designs cost between $2,500-$4,000 depending on the type of vehicle, the number of edits, and complexity.
BROCHURE | STARTING AT $500
Brochures can mean different things to each client. Do you need a single printed sheet, a bi-fold, a bi-fold with pockets, a tri-fold, or a multipage magazine-like brochure? The design could be complicated with a lot of information to convey or minimalist. It’s important to talk this one over, contact me to get a better idea of what you need and how much that could cost.
Average client cost falls between $500-$1,000.
STYLE GUIDE | STARTING AT $1,500
A brand style guide is all about consistency for your brand. A style guide will include your logo, font type combinations, colors, and other visual assets that dictate how your brand assets are used. The style guide helps business owners stay organized and consistent when making updates to their website, creating social media posts, or using printing services. That means you don’t have to come to me; all the answers are right there. Here’s an example of a style guide created for a company that stressed trust and reliability because that’s what they were selling as a financial fiduciary, and incidentally, the company was purchased.
The average client cost falls between $1,500-$2500. Why the range? Mainly for two reasons. First, am I updating an existing guide or starting from scratch? Second, size of the guide. The example is at the starting rate vs. full books or manuals.
PRO BRAND PACKAGE | STARTING AT $2500
Ideal for professionals and businesses wanting to create a new identity or refresh their current visual identity. I work with you to create your branding. You get several logos to choose from and the final logo is provided in different file formats, along with social media assets, business cards, letterhead, or whatever you need to build into your package from the services listed below. Check out examples of these printable assets. You can learn more about the branding packages I offer here.
Additional À La Carte
Design Services
Basically, anything you would need for your business.
Business Cards
Letterhead Design
Direct Mailers
T-shirt + Hat Designs
Uniform Embroidery
eNewsletter Design
Sticker Design
Yard Sign Design
Rack Cards
Building Signs or Awnings
Promotional Gifts
Social Media Artwork
Package Design
Flyer Design
Marketing Postcard Design
A-frame Sidewalk Sign
Wayfinding Signs
Temporary Tattoos
Banner Design
Flag Design
Car Magnets
Window Decals
Car Door Decals
Bumper Stickers
Posters
Albums
Bag Design
You don’t have to take my word for it, but how about Marc from The MAINE Event?
“I felt I had a true partner in the creative process. Without her and her top-notch skill and cooperation, I simply would not be where I am after six months in business, with people of all ages raving not just about my food, but about the unique, bold and vibrant, original design and color of the “wrap” of my food truck.”
What do you get?
FUN.
SERIOUS.
IN-BETWEEN.
You get what your brand needs.
Whether I'm translating your offline branding onto the web or joining you at the starting line, you get the opportunity to communicate the direction of your brand. We will dive into all the forces that put you here, what you envision your brand to be now and how it could scale up. I will help you to improve or create your visual identity into an effective marketing tool.