Marguerite B Jewelry
Greenwich, CT
The task at hand was to brand and create a minimalist online wholesale catalog built using Squarespace's eCommerce platform that places your focus directly on Marguerite B's high-end one-of-a-kind jewelry designs. Very early on, Marguerite expressed the desire to have a simple sleek logo, the opposite of the detailed textures in her work. The balance, or sweet spot, would evoke a high-end brand that would promote and compliment rather than subtract from her jewelry.
THE WORK
+ Logo Branding Package
+ Website Domain Transfer
+ Trade Ad Creation & Placement
+ Responsive Website Design
+ SEO - Search Engine Optimization
+ eCommerce Customization
+ Complete Product Upload
+ G Suite Email Setup
+ Training
+ Commercial Photography
+ Graphic Design
Branding Goals
Colors + Logo
Marguerite B Jewelry is rooted in the natural world with a painterly palette of pastels. I needed to combine this with the elegance her collections possess and translate that to her branding.
Printed Assets
Business cards with one uniform front, and three different backs that highlight the designer’s favorite pieces along with her business information.
Responsive Website
To view PDFs of the original design for the Home page or Shop page, use the buttons! Many of the websites I create are managed by the client. These PDFs lock in the original look and feel at handoff.
Responsive websites help your customers view your site on any device. In a busy mobile world, this is incredibly important.
Product Quick View from the full catalog page. With Quick View enabled, potential customers, can click the Quick View button to get some details of the product without leaving the page that displays the full catalog.
Mobile View
Home Page
Product Catalog
Product Page
